Fresh new anti-AIDS campaign for youth

LoveLife, South Africa's anti-AIDS youth programme, has announced the launch of its 2004 billboard campaign. The programme had been criticised in the past for being too sexually explicit, and questions as to whether its objectives were actually being achieved had also been raised. However, in an interview with a local newspaper, The Saturday Star, the group said its new "Love to be there" campaign encouraged the youth to get a good education, stay free of HIV and achieve a stable and happy family life. LoveLife chief executive officer, David Harrison, said: "LoveLife and what it stands for is now known by more than 80 percent of young South Africans. It's the right time to refresh and reposition our outdoor campaign to avoid it becoming wallpaper."