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BBC radio to target HIV/AIDS

    JOHANNESBURG

    A British Broadcasting Corporation (BBC) charity has announced the launch of the first-ever pan-African HIV/AIDS radio campaign.

    The BBC "World Service Trust" said the public HIV/AIDS education campaign would target Africa and the Caribbean with rights-free availability to all international broadcasters.

    "What's exciting about this initiative is that major broadcasters are joining forces to take on AIDS," BBC World Service Trust director of health, Roy Head, said in a statement.

    He said broadcasting was made possible through a partnership with the Kaiser Family Foundation, a leader in health information and research, and Viacom, one of the largest media companies in the world.

    "The BBC already reaches 50 million people in sub-Saharan Africa ... and if other big media players can follow suit, so much the better," Head added.

    This article was produced by IRIN News while it was part of the United Nations Office for the Coordination of Humanitarian Affairs. Please send queries on copyright or liability to the UN. For more information: https://shop.un.org/rights-permissions

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