The New Humanitarian welcomes new CEO Ebele Okobi.

Find out more.
  1. Home
  2. Global

What’s on Cindy McCain’s plate as WFP’s new chief

‘Ration cuts are coming if we don’t have the money.’

Portrait of Cindy McCain. In the backdrop is the logo of the UN. John Lamparski/NurPhoto
Cindy McCain, the World Food Programme’s new executive director, is seen at the United Nations headquarters in New York on 24 March 2023.

Hunger is soaring, and aid funding is stretched across the globe – perfect timing, in other words, for a new leader to take the helm of the UN’s agency for food emergencies.


Cindy McCain begins her five-year term as head of the World Food Programme on 5 April. She slides into a seat held by fellow American David Beasley, the Trump nominee whose brash public style raised both eyebrows and revenue.


The transition comes at a crucial time for WFP. It’s one of the largest aid operations on the planet, and receives more in humanitarian donor funding than any other agency. 


Some 345 million people face food insecurity – roughly double what it was before the COVID-19 pandemic. But WFP says the funding gulf between what it needs and what it has is the widest in its history, at some $23 billion this year.


This means tough decisions, looming cuts, and pressure to fundraise and chart a path forward under a global spotlight. At the same time, WFP holds outsized influence as a big agency with a wide footprint. WFP’s policies can shape broader humanitarian trends – for better and for worse.


Here are a few of the many issues on McCain’s plate as she takes over:


Hunger levels are through the roof

Simply put, global food insecurity and extreme hunger are at record levels, driven by a mix of conflict, COVID-19, the climate crisis, and economic turmoil. 


More people face acute food insecurity than ever before, according to aid data, though this is also a product of more people being counted. At least 132 million people worldwide face crisis levels of hunger, according to the Integrated Food Security Phase Classification system, or IPC, which was created to track food insecurity and measure famine.


One of the world’s most severe food crises and underfunded humanitarian responses is in the Horn of Africa. Somalia, in particular, has teetered on the edge of a famine declaration and is facing a sixth straight failed rainy season.


Read more: The hunger road: Somalis on surviving the worst drought in decades


Funding shortfalls mean service cuts

There’s not enough donor funding to cover what aid agencies say they need. As public figurehead and fundraiser-in-chief, it’ll be McCain’s responsibility to lead the charge to fill WFP’s coffers.


The price tag for UN-backed emergency response plans tops $51.5 billion this year, and there’s little chance these appeals will be met in full by the mainly Western governments that fund the bulk of international aid.


WFP says its own funding gaps are hitting people in crises. In recent weeks, the agency has taken to proactively warning of food ration cuts (or “unavoidable reduced assistance”, in agency parlance) in Bangladesh, Burundi, and Afghanistan – flipping the focus onto humanitarian donors. It cut rations in Yemen last year.


“Ration cuts are coming if we don’t have the money to get food to those who need it most,” McCain said in a WFP press release.


Read more: Key takeaways from the UN’s record-breaking tally for 2023 humanitarian needs


The cost of aid is rising as well

Inflation and rising prices are pushing people further into crisis. They’re also making aid itself more expensive, and that’s keenly felt at an agency intricately involved in food, markets, procurement, transport, and logistics.


Rising food and fuel prices have added millions to WFP’s monthly operational costs. Last year, the agency estimated the cost of commodities had increased by $27 million per month, while fuel prices saw operational costs jump by $5.5 million. 


Global oil prices and inflation were easing slightly in recent months. But OPEC’s surprise decision this week to cut oil production caused a spike in crude prices. This could again add upward pressure on inflation, heaping more stress on communities in crisis and the aid that’s meant to help them.


WFP has the power to influence

WFP’s sheer size can shape humanitarian trends big and small.


For example, it accounts for a massive chunk of the aid sector’s shift to cash assistance – the push to give aid in the form of cash so that people in emergencies can buy what they need. WFP cash aid alone may represent a third or more of the sector’s total, according to calculations by UK-based aid analysts Development Initiatives.


Similarly, its digital beneficiary management system, known as SCOPE, is used across most WFP operations. Governments and other aid groups have asked WFP to share SCOPE or the technology behind it, but internal audits have raised red flags about the agency’s actions on data security and data consent – whether people who use aid are fully informed of their rights and risks when handing over their sensitive personal information.


Internally, WFP struggles with sector-wide problems, from addressing institutional racism to ending sexual abuse and exploitation.


Every aid organisation faces these issues. But WFP under McCain is big enough to drive change on its own – or reinforce the status quo.


Read more: What’s on our aid policy radar in 2023


Edited by Andrew Gully.

Share this article

Get the day’s top headlines in your inbox every morning

Starting at just $5 a month, you can become a member of The New Humanitarian and receive our premium newsletter, DAWNS Digest.

DAWNS Digest has been the trusted essential morning read for global aid and foreign policy professionals for more than 10 years.

Government, media, global governance organisations, NGOs, academics, and more subscribe to DAWNS to receive the day’s top global headlines of news and analysis in their inboxes every weekday morning.

It’s the perfect way to start your day.

Become a member of The New Humanitarian today and you’ll automatically be subscribed to DAWNS Digest – free of charge.

Become a member of The New Humanitarian

Support our journalism and become more involved in our community. Help us deliver informative, accessible, independent journalism that you can trust and provides accountability to the millions of people affected by crises worldwide.