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IRIN invests in audience engagement

Children in North Waziristan, a mountainous region of Pakistan home to ongoing army operations against militants. Children have seen a constant armed conflict for nearly a decade now and psychiatrists worry about long-term effects on their mental health. Fakhar Kakahel/IRIN

Over the next few months, IRIN will be ramping up its investment in audience engagement. These efforts are aimed at maximising the impact of our work and furthering our mission to put quality, independent journalism at the service of the most vulnerable people on earth.

Better engaging our existing and future audiences, particularly key decision-makers, is one of the core pillars of IRIN’s five-year strategy. We are seeking out the widest possible audience of strategic change-makers who care about, are affected by, and can help respond to and prevent humanitarian crises. We do not pursue eyeballs for the sake of it, but with a broader audience comes greater relevance and influence – and this will undoubtedly increase the value and impact of our journalism.

To that end, we will be conducting an audience survey (thank you in advance for participating!). This will allow us to better understand your wants and needs so we can tailor the focus, format, presentation and distribution channels of our work accordingly. We will also be recruiting an engagement editor to boost our audience engagement, deepen our understanding of our readership, improve our online presence and build stronger partnerships going forwards. So watch this space!

This is made possible thanks to the support of the New Venture Fund for Communications, which provides catalytic, one-time investments to support decision-makers and targeted audiences in their efforts to address issues around global health, hunger, and poverty.

What else is new at IRIN?

(TOP PHOTO: Children in North Waziristan, a mountainous region of Pakistan. Fakhar Kakahel/IRIN)

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