The campaign is among a series of events to mark 2009 as the 150th anniversary of the Red Cross Movement, the 90th anniversary of the International Federation of the Red Cross and Red Crescent and the 60th anniversary of the Geneva Conventions on the laws of war.
The International Red Cross and Red Crescent Movement is the world’s largest humanitarian network, with tens of millions of volunteers responding to crises and developing local capacity in 186 countries.
“We want to pay homage to the people who commit individual acts to make a difference, and push for more individuals to do more to help others in need,” IFRC West Africa spokesperson, Noora Kero, told IRIN. “It is everybody’s responsibility to do so. This is a call to action.”
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