British billionaire Sir Richard Branson and mining magnate Cyril Ramaphosa this week joined forces in a new initiative to tackle HIV and AIDS in South Africa.
The project, titled 'Your Finest Hour', was launched at the CIDA Campus in Johannesburg, the country's first free higher education institution, and urged the working population to donate one hour of their salaries to the fight against HIV/AIDS.
According to CIDA campus chief executive Taddy Blatcher, the name of the project came from a remark made by Winston Churchill after France had fallen to the Germans in 1940.
The South African Broadcasting Corporation quoted Blatcher as saying: "This is a war ... millions of people are dying in Africa."
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