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British billionaire Sir Richard Branson and mining magnate Cyril Ramaphosa this week joined forces in a new initiative to tackle HIV and AIDS in South Africa.
The project, titled 'Your Finest Hour', was launched at the CIDA Campus in Johannesburg, the country's first free higher education institution, and urged the working population to donate one hour of their salaries to the fight against HIV/AIDS.
According to CIDA campus chief executive Taddy Blatcher, the name of the project came from a remark made by Winston Churchill after France had fallen to the Germans in 1940.
The South African Broadcasting Corporation quoted Blatcher as saying: "This is a war ... millions of people are dying in Africa."
This article was produced by IRIN News while it was part of the United Nations Office for the Coordination of Humanitarian Affairs. Please send queries on copyright or liability to the UN. For more information: https://shop.un.org/rights-permissions