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World media urged to take up AIDS fight

    JOHANNESBURG

    A high-profile summit on tackling HIV/AIDS through the media, saw UN Secretary-General Kofi Annan urge global broadcasters to make the AIDS battle a "corporate priority".

    Announcing the launch of the "Global Media Initiative", Annan called on the media moguls to take steps to increase the visibility of the disease.

    The Secretary-General said more shows and series featuring characters affected by HIV/AIDS needed to be introduced.

    Annan said: "HIV/AIDS is the worst epidemic humanity has ever faced. You can bring the disease out of the shadows and get people talking about it in an open, informed way."

    This article was produced by IRIN News while it was part of the United Nations Office for the Coordination of Humanitarian Affairs. Please send queries on copyright or liability to the UN. For more information: https://shop.un.org/rights-permissions

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