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Major global news and entertainment organisations will meet at the UN Headquarters in New York on Thursday to discuss how the media can contribute to the fight against HIV/AIDS.
According to a UN statement, the "Global Media AIDS Initiative", hosted by Secretary-General Kofi Annan, will explore ways in which the industry can create long-lasting public education campaigns and build greater media participation.
UNAIDS Executive Director Peter Piot, co-chair of the event, will describe the challenges posed by the HIV/AIDS pandemic.
UNAIDS estimates that each day 8,000 people across the globe die from HIV/AIDS-related illnesses, while 14,000 new infections are reported daily.
This article was produced by IRIN News while it was part of the United Nations Office for the Coordination of Humanitarian Affairs. Please send queries on copyright or liability to the UN. For more information: https://shop.un.org/rights-permissions