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UNAIDS and the International Cricket Council (ICC) have announced a joint initiative using the popular sport of cricket to raise global awareness of the HIV/AIDS pandemic.
Peter Piot, UNAIDS Executive Director, said in a statement: "By working with the ICC and its member boards around the world, we hope to raise awareness about HIV/AIDS and inform young people [about] how to protect themselves from HIV."
He added that cricket was played in some of the countries hardest hit by the pandemic.
"The threat of HIV/AIDS in many of the communities in which cricket is played is acute. I hope that through this partnership the ICC is able to play its part in helping UNAIDS turn the HIV/AIDS epidemic around," ICC President, Ehsan Mani confirmed.
Research shows that of the estimated 42 million people living with HIV/AIDS globally, some 12 million are living in cricket-playing countries.
This article was produced by IRIN News while it was part of the United Nations Office for the Coordination of Humanitarian Affairs. Please send queries on copyright or liability to the UN. For more information: https://shop.un.org/rights-permissions