"The value of the alerts to us was that we managed to send out the message early," Alexander Rosete, a spokesman for the Philippines National Red Cross, told IRIN. “Now that we are using the Internet, the services are free of charge, and we send messages at no cost to us. It’s also more reliable and faster because nearly everyone’s on social networking sites.”
The Philippines is no stranger to social networking. The country ranks eighth in the world in terms of the number of Facebook users - with 16.8 million registered users, according to CheckFacebook.com, an independent website that tracks social media trends.
Numerous SMS alerts also ensured the public knew exactly when and where Megi was expected to make landfall. The Philippines has been described as the text messaging capital of the world, with an estimated one billion text messages sent daily.
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This article was produced by IRIN News while it was part of the United Nations Office for the Coordination of Humanitarian Affairs. Please send queries on copyright or liability to the UN. For more information: https://shop.un.org/rights-permissions